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10 statistical data of digital marketing

10 statistical data of digital marketing

You must know the evolution of the different sectors, markets, and digital marketing channels is a great advantage to be able to develop an effective strategy.

ABProject listed the 10 statistical indicators of digital marketing with enough importance to be control indicators (KPI).

5 keyword errors in your marketing strategies

5 keyword errors in your marketing strategies

Undoubtedly, keywords are one of the best weapons you must have in the arsenal of your digital marketing strategy, but companies do not always take them as a priority. As a result, mistakes are made and opportunities are lost that affect the search of your company. What kind of mistakes?

5 tips to make your company page looks like a pro

5 tips to make your company page looks like a pro

Facebook is the forced way to convert into social networks and it's the number one platform in engagement and traffic. If someone tells you that Facebook is dying, follow these tips to achieve the success of your fan page.

5 steps to create a company page on facebook

5 steps to create a company page on facebook

Tomando en cuenta que 968 millones de personas usan activamente Facebook todos los días, esta red social se ha convertido en un componente clave para casi todas las estrategias marketing, hoy ya no es solo una "buena idea" estar en Facebook.

How can I market my product online for free?

How can I market my product online for free?

Fortunately, there are plenty of ways to market your products online for free, as long as you're willing to spend some time learning how to do it.

What is the funnel or sales funnel?

What is the funnel or sales funnel?

To sell online and increase the turnover of your business more and more, it is recommended that you implement what in the world of e-commerce we call funnel or sales funnel.

Differentiate yourself from the competition with a customer focus

Differentiate yourself from the competition with a customer focus

Paying attention to the customer is essential to think about a long-term business: "the important thing is not that it comes, but that it comes back", and that retention will depend, in large part, on the quality of care you provide to your online consumer, either solving a question or query in a timely manner or having nice and unexpected details with him.

Platforms to sell online

Platforms to sell online

85% of beginner entrepreneurs fail in the world of internet sales due to not knowing how to choose the right business model or not knowing the basics of internet sales.

Marketing strategies for your online store

Marketing strategies for your online store

If you already have the first ingredient of a successful store: A great product! So there are several factors that you must take into account to improve in the long term.

Advertising pays for your online store

Advertising pays for your online store

If you have some money to spend on paid advertising, it can definitely be a worthwhile investment. Paid advertising allows you to target specific audiences with your products and drive traffic to your listings right away.

CLOTHING: How to create an online clothing store?

CLOTHING: How to create an online clothing store?

Are you interested in starting your own online clothing store? Now is the perfect time to do it. Due to the increasing popularity of e-commerce, we tell you what are the easiest tools to use to start an online clothing business.

GASTRONOMY: Know all the tools for selling food online

GASTRONOMY: Know all the tools for selling food online

Selling food online is a growing e-commerce sector, as customers gradually become more confident with online shopping and begin to trust them for their weekly purchase.

How to start with online sales on Linkedin

How to start with online sales on Linkedin

Online selling is not just about gaining access to contacts, but building relationships and listening to the right time to join the conversation so you can present yourself as a solution to a problem.

FACEBOOK: How to sell your products on FB?

FACEBOOK: How to sell your products on FB?

Selling products on Facebook is a hot topic these days; and a modern and probably promising sales channel to move forward. What are the "legal" ways to market your Facebook store?

 INSTAGRAM: Sales by IG? Turn your personal profile into a business account

INSTAGRAM: Sales by IG? Turn your personal profile into a business account

Instagram is one of the fastest growing social networks with enormous advertising potential. For good reason. Billions of people are trapped there for hours! They watch stories and IGTV, start live Instagram feeds, and scroll their feed.

FACEBOOK: How to define an ad campaign

FACEBOOK: How to define an ad campaign

Before you spend another penny on Facebook advertising, you must have an action plan, to see consistent results. This involves identifying where in your sales funnel you can take advantage of Facebook ads.

WHATSAPP BUSINESS What characteristics does WhatsApp for companies have?

WHATSAPP BUSINESS What characteristics does WhatsApp for companies have?

WhatsApp for Business comes with a list of features that will make your job easier, thanks to various tools to automate, order and respond quickly to messages.

Free online courses as a strategy to attract students

Free online courses as a strategy to attract students

The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective.


The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective.

Delivering content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer.

Currently, there are two ways to get new customers: passively, through inbound marketing, and actively, through outbound marketing. As mentioned above, Inbound Marketing is about making the customer approach you, attracting them with content of interest.

Here are some examples of how this can be done:

  • blog posts
  • free online courses
  • webinars
  • eBooks, among others

By offering the consumer something they have an interest in, like free online courses, you attract them to your business and earn the opportunity to showcase your product / service. From there, it is easier to present your solutions and turn them into clients and even promoters of your brand.

The conclusion we reached is that shopping habits are changing and the purchase of products and services online is growing in preference among today's consumer.

In this scenario, the great advantage of inbound marketing is that it allows creativity to attract consumer attention and differentiate one brand from others.

The future of education is online

The future of education is online

Student expectations for the quality of instruction and a better technical experience online will increase throughout the year.


Student expectations for the quality of instruction and a better technical experience online will increase throughout the year.

Many schools and colleges will rely heavily on online delivery for much of 2020. Listening carefully to what students want in regards to online learning is crucial right now.

For educators hoping to recruit new international students and retain existing ones, this unpredictability means they must continue to rapidly improve the online learning experiences they can offer students.

Most students tolerated the transition from in-person to online learning earlier this year (although of course some were not) because they understood it in the context of the effect of the pandemic on absolutely everyone, including schools. But this patience is not eternal. They will expect a high quality online learning experience in the second half of this year. Otherwise, more students may choose to postpone their studies until the pandemic is over.

"As students are now in a stronger position to choose how they wish to receive an education, higher education institutions will have to pay more attention to student preferences. The era has come The student consumer and institutions must be much more responsive to what they want. We cannot take student preferences for granted and must invest to understand them. When it comes to delivering education, it is no longer about us, it is about them. " clarifies Gary Hepburn, dean of the G. Raymond Chang School of Continuing Education

5 reasons why online learning is the future of education

5 reasons why online learning is the future of education

The concept of traditional education has changed radically in recent years. Being physically present in a classroom is no longer the only learning option, at least not with the rise of the Internet and new technologies.


The concept of traditional education has changed radically in recent years. Being physically present in a classroom is no longer the only learning option, at least not with the rise of the Internet and new technologies. Today, you have access to a quality education whenever and wherever you want, as long as you have access to a computer. We are now entering a new era: the online education revolution.

More than 30 percent of higher education students in the US are taking at least one distance course.
However, that is not reason enough to shy away from this alternative, which has proven to be valid and useful for many students. According to the most recent survey from the Babson Survey Research Group, more than 30 percent of higher education students in the United States are taking at least one distance course. Online education is a sensible option, whether you are a teenager or an adult. As a student, this can be a useful learning method to improve your skills on a difficult subject or learn a new skill.

5 reasons why online learning is the future of education:

  • 1. It is flexible. Online education allows the teacher and student to set their own pace of learning, and there is the added flexibility of setting a schedule that fits everyone's schedule. As a result, using an online educational platform allows for a better balance between work and studies, so you don't need to give up anything. Studying online teaches you vital time management skills, making it easy to find a good balance between work and study. Having a common agenda between student and teacher can also push both parties to accept new responsibilities and have more autonomy.
  • 2. Offers a wide selection of programs. In a space as vast and wide as the Internet, there are infinite skills and subjects to teach and learn. A growing number of universities and colleges are offering online versions of their programs for various levels and disciplines. From music composition to quantum physics, there are options for every type of student. Studying your program online is also a great option to earn a certificate, diploma, or official degree without physically setting foot on a college campus.
  • 3. It is accessible. Online education allows you to study or teach from anywhere in the world. This means that there is no need to move from one place to another or follow a rigid schedule. On top of that, you not only save time but also save money, which can be spent on other priorities. The virtual classroom is also available anywhere there is an Internet connection and a good way to take advantage of it is by traveling. For example, if you are studying abroad and want to get a job, online education is a great option. There is no reason to stop working or studying while exploring new and exotic places.
  • 4. Allows for a personalized learning experience. We've mentioned above how flexibility can help you set your own study pace. But online education is also flexible for the individual requirements and skill level of each student. Online classes tend to be smaller than conventional class sizes. Most of the time, online learning platforms only allow one student at a time, and in almost all cases, this allows for more interaction and more feedback between you and your tutor. Often times, there is also access to very diverse material, such as videos, photos, and e-books, and tutors can also integrate other formats such as forums or discussions to enhance their lessons. And this extra content is available at any time and from anywhere, which will offer you a more dynamic and personalized education.
  • 5. It is more profitable than traditional education. Unlike in-person education methods, online education tends to be more affordable. Often there is also a wide range of payment options that allow you to pay in installments or by class. This allows for better budget management. Many of you may also be subject to discounts or scholarships, so the price is rarely high. You can also save money on transportation and classroom supplies, which are often available for free. In other words, the monetary investment is less, but the results may be better than other options.
How to create, sell and profit from an online course

How to create, sell and profit from an online course

The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective.


Now, creators around the world are translating their passion for teaching into income-generating online courses, integrating their knowledge into content that changes the lives of their clients.

Frequently asked questions that arise when setting up an online course:

  • How do you know if your online course will generate any profit?
  • How do you approach your niche and find your target audience?
  • Do you need any special tools for creating or marketing online courses?
  • How do you answer customer questions in short video lessons?
  • How do you define the learning objectives of your online course?
  • How do you plan to launch an online course with a small list of social media followers and / or email subscribers?

It's just a matter of daring: no matter what subject you want to teach, how much experience you have creating videos and lessons, or if you've ever put together a marketing campaign in your life, creating an online course can be done. achieve in a few simple steps.

We have divided the process into simple steps to create an online course:

  • Decide if creating an online course is right for you
  • Find your first online course idea
  • Create a plan and outline for your online course content
  • Create the content of your online course
  • Set the price of your online course
  • Choose a launch model for your online course
  • Sell your course online through email marketing

And that's the ultimate power of online course creation - it's not just about driving six-figure businesses or helping creators share their spark with the world while earning passive income, it's about changing. lives.