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10 statistical data of digital marketing

10 statistical data of digital marketing

Statistical results of digital marketing for the current year

ABProject listed the 10 statistical indicators of digital marketing with enough importance to be control indicators (KPI).

  • Credibility: 46% of users say that the design of a web page is the number one criterion to determine the credibility of a company.
    Source: Stanford Persuasive Technology Lab
  • Mobile: 47.8% of electronic commerce in China is mobile. Alibaba's Taobao dominates the market with 84.5% of online sales.
    Source: Econsultancy. State of Ecommerce in China Report
  • Investment: Email marketing offers the highest ROI ($ 44 for every dollar invested) followed by SEO. The lowest ROI has the banners.
    Source: Mark the Marketer
  • Social: 46% of Internet users look at social networks when they make a purchase.
    Source: Go Gulf
  • Display Network: Display Network Advertising (banners, remarketing, retargeting) will capture 34% of digital spending and 10% of marketing budget.
    Source: Forrester Research
  • Budgets: 71% of companies plan to increase their digital marketing budgets by an average of 27% this year.
    Source: Econsultancy/Responsys
  • Consumer behavior: 50% of millennials use their smartphones to search for products while they are buying. 41% buy from their phones.
    Source: BadgeVille
  • Estimated consumption: Spending on digital marketing is forecast at 35% of the total budget this year.
    Source: The CMO Survey
  • Email Marketing: Activation emails obtained 70.5% more openings and 125% more clicks than emails with traditional marketing messages.
    Source: American Email Trends and Benchmarks
  • Video Marketing: The videos in landing pages generate an 86% increase in conversions.
    Source: WebDam 2014