Statistical results of digital marketing for the current year
ABProject listed the 10 statistical indicators of digital marketing with enough importance to be control indicators (KPI).
46% of users say that the design of a web page is the number one criterion to determine the credibility of a company.
Source: Stanford Persuasive Technology Lab
47.8% of electronic commerce in China is mobile. Alibaba's Taobao dominates the market with 84.5% of online sales.
Source: Econsultancy. State of Ecommerce in China Report
Email marketing offers the highest ROI ($ 44 for every dollar invested) followed by SEO. The lowest ROI has the banners.
Source: Mark the Marketer
46% of Internet users look at social networks when they make a purchase.
Source: Go Gulf
Display Network Advertising (banners, remarketing, retargeting) will capture 34% of digital spending and 10% of marketing budget.
Source: Forrester Research
71% of companies plan to increase their digital marketing budgets by an average of 27% this year.
50% of millennials use their smartphones to search for products while they are buying. 41% buy from their phones.
Spending on digital marketing is forecast at 35% of the total budget this year.
Source: The CMO Survey
Activation emails obtained 70.5% more openings and 125% more clicks than emails with traditional marketing messages.
Source: American Email Trends and Benchmarks
The videos in landing pages generate an 86% increase in conversions.
Source: WebDam 2014