The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective.
The idea of creating and offering free online courses as a marketing strategy to attract students may not be new, but it is effective.
Delivering content to the consumer is the basis of Inbound Marketing, unlike traditional marketing, it is focused on creating a relationship with the customer.
Currently, there are two ways to get new customers: passively, through inbound marketing, and actively, through outbound marketing. As mentioned above, Inbound Marketing is about making the customer approach you, attracting them with content of interest.
Here are some examples of how this can be done:
- blog posts
- free online courses
- webinars
- eBooks, among others
By offering the consumer something they have an interest in, like free online courses, you attract them to your business and earn the opportunity to showcase your product / service. From there, it is easier to present your solutions and turn them into clients and even promoters of your brand.
The conclusion we reached is that shopping habits are changing and the purchase of products and services online is growing in preference among today's consumer.
In this scenario, the great advantage of inbound marketing is that it allows creativity to attract consumer attention and differentiate one brand from others.
