Instagram is one of the fastest growing social networks with enormous advertising potential. For good reason. Billions of people are trapped there for hours! They watch stories and IGTV, start live Instagram feeds, and scroll their feed.
With that in mind, it's safe to say that selling on Instagram might be a good idea. For this or that reason, brands have not yet tapped the tremendous potential of this popular network. If you have a personal Instagram profile, take the time to turn it into a business account. It will give you endless analytics and advertising tools that you can use to sell on Instagram.
Your sales posts will work very well only if you abide by the following rules:
Is your account ready to sell on Instagram?
- Your profile copy at least provides the contact information of your potential customers, at most: shipping or courier service, extra shipping costs and brand mission.
- Your posts are searchable and found when you use the correct hashtags.
- You have real Instagram followers, organically attracted, due to influencers or Instagram ads. No paid bots, fake accounts or "ghosts".
- Encourage followers to interact with your posts, comment on them and actively like them.